Angel Eyes Campaign
Sponsored by the Annenberg Foundation
In March 2012, the Annenberg Foundation, through its Dog Bless You Facebook page, sponsored the Angel Eyes Campaign to spread awareness about the benefit of guide dogs and the organizations that help to train and pair them with their human partners. Five guide dog organizations, including Leader Dog, were selected to participate in the campaign. We encouraged our Facebook fans and Twitter followers to "like" the Dog Bless You page with each "like" translating to a valuable donation. Realizing the magnitude of this project, Leader Dog led its fellow guide dog organizations in generating "likes" and was one of only three organizations to receive a grant based on its participation.
In May, we received a grant of $76,000 toward training two guide dogs for people who are blind or visually impaired. We will be working with explore.org, the social media branch of the Annenberg Foundation and facilitators of the Dog Bless You Facebook page, over the next year to share the experience of several of our dogs as they train to become Leader Dogs. Via our Facebook page, we will follow the dogs and their instructors during training, learn about the clients they are paired with and supply follow-up on how the dogs have acclimated to their new homes and their new jobs as Leader Dogs.
We would like to thank the Annenberg Foundation for their generous grant and for helping to spread awareness of the work that is done every day on the campus of Leader Dog.