Leader Dog Receives $61,196 from Purina
As a result of the My Dog is a Star campaign that ran in conjunction with the brand new Beverly Hills Dog Show Presented by Purina, Purina has donated $61,196 to Leader Dogs for the Blind. During the campaign, supporters were encouraged to share posts on social media about why their dog is a star and tag Purina, and the response was overwhelming.
The first goal was to reach a maximum of 25,000 posts (for a donation of up to $25,000), but Leader Dog supporters were so enthusiastic that the maximum donation was quickly raised to $75,000. Across Instagram, Facebook and Twitter, our friends and followers stepped up to the plate to share the star qualities of their canine companions (and some felines too), and 61,196 posts later they had doubled the original goal amount!
We greatly appreciate the opportunity to partner with Purina for this campaign and the generous gift we received, and we can't thank our supporters enough for answering the call to be a part of this event!