As a result of the My Dog is a Star campaign that ran in conjunction with the brand new Beverly Hills Dog Show Presented by Purina, Purina has donated $61,196 to Leader Dogs for the Blind. During the campaign, supporters were encouraged to share posts on social media about why their dog is a star and tag Purina, and the response was overwhelming.
The first goal was to reach a maximum of 25,000 posts (for a donation of up to $25,000), but Leader Dog supporters were so enthusiastic that the maximum donation was quickly raised to $75,000. Across Instagram, Facebook and Twitter, our friends and followers stepped up to the plate to share the star qualities of their canine companions (and some felines too), and 61,196 posts later they had doubled the original goal amount!
We greatly appreciate the opportunity to partner with Purina for this campaign and the generous gift we received, and we can’t thank our supporters enough for answering the call to be a part of this event!
By Abby Ribeiro | Leader Dogs for The Blind Communications Intern
My name is Abby Ribeiro and this is my starting week at Leader Dogs for The Blind as the marketing and communications intern. As one of my first tasks on the job I sit in and observe interviews with clients done by the marketing team. Leader Dog’s staff does interviews with clients about a week after the clients have received their Leader Dog and begun training with them. By this point, the client still has much training to do with their dog, but they have already experienced opportunities to travel to different kinds of environments with their dogs, and they have begun to form a bond with their dog.
Upon sitting in on my first interviewing of clients about the process of getting their dog, I did not know what to expect. I quickly learned these interviews will overfill one with emotions. Each client was equally as enthusiastic as their dog. All the clients are true inspirations by having such high spirits and a glowing attitude.
Every client came from a different place and had a unique story as to how their Leader Dog would change their life. One heartfelt reaction the clients had in common was their answer to the question, “How will having a Leader Dog impact your life?” When asked this question, Donna Elliot answered, “It gives me freedom. It gives me eyes. It gives me a new way of seeing life. How do you say thank you for something like this? Words don’t seem like enough.”
Everyone concluded that having a Leader Dog will give them back their independence and freedom.
Listening to them speak about their dogs was an eye-opening and humbling experience. When the clients talked about their dogs, there was nothing but bright smiles when describing them as their intelligent, enthusiastic, kind and loving companions. Seeing the impact and confidence Leader Dogs gives to our clients brings me happiness, hope, and left an impact on me.
